Dwight Howard teamed up with TSM for the premier of his debut movie Just Wright starring Queen Latifah and Common. Dwight Howard invited TSM to film and promote this epic event at the AMC movie theater in Altamonte Springs May 11, 2010. Fox Search Light collaborated with TSM to create a social networking campaign to promote the movie and give fans the opportunity to attend the premier. TSM implemented a twitter contest and created an online frenzy among Orlando Magic fans. The online campaign was a huge success because of the fan involvement and boosting the awareness of Dwight Howard’s role in the Just Wright.

The event kicked off as Dwight Howard and friends arrived and mingled with fans and the TSM team. A press conference was held upstairs and TSM filmed meet and greets with fans and an autograph signing for children. Afterwards Orlando Magic coach Stan Van Gundy and teammates Vince Carter and Matt Barnes joined him as they walked into the theater to be the first to see Just Wright. After the show Dwight interacted with everyone in attendance, signed more autographs and concluded the day.

TSM had exclusive access to promote and film the entire event.

Dwight Howard – “Just Wright” Movie Screening from TSM STUDIO on Vimeo.