Orlando, FL June 21 – TruSun Media (TSM) announced today that it has agreed to acquire digital advertising company Xcell Advertising. Xcell Advertising specializes in non-traditional ad placement in high traffic locations throughout Orlando. They utilize TV screens running high quality ads with video and graphics to provide a dynamic display to assist their clients in gaining more exposure.

Xcell Advertising injects its ‘think global, act local’ technique to TSM to create digital advertising packages that go beyond the internet and explore different avenues.

The acquisition of Xcell Advertising transcends current marketing trends and will provide an in-house team for building a digital presence for new or established companies. TSM’s expertise with video production, website development, and internet marketing will now multiply their branding capabilities by overseeing all elements including design, production, editing, marketing, and promotion.

“TSM will be the only agency that can integrate company branding with multiple marketing campaigns where all the pieces fit and work together so customers do not have to do it themselves. Our customers benefit as their branding costs go down while overall exposure and market penetration go up.” said Xcell Advertising, Director of Operations, Brad Bliven.

TSM and Xcell Advertising are official partners of the National Center for Missing and Exploited Children and their merger will assist in charitable efforts by helping the organizations gain more exposure. Channel News 13 Video:

TSM / XCELL IN THE NEWS from TSM STUDIO on Vimeo.

“This is a fantastic day for Xcell Advertising, they are joining forces with a recognized leader with the goal to drive innovation and value across every aspect of the marketplace.” said Jason Ross, TSM’s CEO.

“Xcell Advertising is a pioneer in modern marketing and non-traditional ad placement, this merge represents the innovation and customer satisfaction the company has achieved. Our largest customers have been asking us to step up to a broader role to reduce complexity, risk and cost by delivering a highly optimized campaign based on more services,” said TruSun Media Executive Ryan Baker. “This transaction will preserve and enhance investments made by our customers, while we continue to provide customers with a variety of services.”

The City of Casselberry in Central Florida has officially welcomed TSM on their team in more ways than one. Casselberry is a flourishing suburb of Orlando that is making numerous ventures to establish themselves as an environmentally friendly, high tech city in Florida. Economic and ecological expansions are their priorities and they have reached out to TSM to assist with these efforts. With TSM staying on the cutting edge of technology and marketing, they have caught the attention of Casselberry’s management and information technology department. In addition to TSM’s new state of the art facility being in Casselberry, the city has built a brand new commercial real estate park to attract businesses with similar modern and eco-friendly approaches. TSM will be partaking in numerous roles to market the city’s new movement including setting up a committee for technological and ecological studies. Several videos will be produced by TSM about the benefits of living and working in Casselberry and becoming a modern, eco-friendly city. Social media and community events will be the primary promotional avenues for creating awareness about their efforts, which will also be managed by TSM. Florida is behind the curve when it comes to green initiatives, but Casselberry will be one of the first in the state to set the standards with the help of TSM. We are honored that the city of Casselberry has commissioned us to promote and brand their advanced municipality efforts and look forward to our involvement with their city.

TSM Meets Congresswoman Suzanne Kosmas

TSM’s accomplishments have caught the eye of state representatives who fully support the direction the city of Casselberry is taking. While working with the city of Casselberry, TSM had the opportunity to meet Congresswoman Susanne Kosmas. She made a stop in Casselberry to commend the city on their advances in multiple improvements and upgrades in city parks, recyclable energy, ‘green’ technology. Suzanne also acknowledged TSM’s involvement in the city’s movement and spoke about assisting in their efforts to promote and set an example for other cities. Environmental progression is at the forefront of their agenda and Congresswoman Kosmas will be supplying a grant to help Casselberry expand their commercial real estate park for new businesses. She also indicated that she would like TSM to help with her campaigns in the future. We are proud to help Casselberry and Congresswoman Kosmas with their economic & ecological endeavors and will continue to help them grow.