Jason Ross, TSM’s CEO has recently become a published co-author. Richard Seppala also known as the “R.O.I. guy” compiled a book entitled R.O.I. Marketing Secrets Revealed. The book is a ‘collective MasterMind effort of 36 of America’s leading Marketing Experts’ dedicated to educate and expand knowledge of marketing in today’s competitive world of business. The chapters contain topics like direct mail, trade shows, google, radio, internet and more. Jason relives the beginning of his entrepreneurship and goes into detail about Xcell Advertising in his chapter (chapter 16). The book is available in stores and on Amazon.com!

Razor and Tie Records has teamed up with Orlando Magic Super Star Dwight Howard to create a kids music CD entitled ‘Shoot For The Stars’. Dwight Howard is known for his philanthropy work and connection to children and has asked TSM to bring together all the pieces to create the visual aspect of the album. The CD features Dwight Howard singing on 13 tracks as a collection of fun dance songs for kids to sing a long and have a good time with. There are 12 cover songs consisting of current familiar pop songs that one might hear on their local radio station. Dwight’s album was produced by Latin GRAMMY nominated producer Loren Harriet. Loren also produced former New York Yankee star Bernie Williams’ two critically acclaimed albums which yielded two number 1 Billboard jazz singles. Loren also serves as co-executive producer of Dwight’s album.

TSM built a graphics scheme and design the album artwork that will be released for national sale. We created a storyboard laid out for Dwight and his team to fully grasp and critique throughout the design process. This project was a fantastic opportunity to build TSM’s repertoire by exploring new markets and creating groundbreaking brand development.

Over the weekend TSM orchestrated a photo shoot and video interview with up and coming singer Christine Vest. Christine Vest is an extremely talented singer/songwriter out of California who hired TSM to help boost her marketing efforts. With the pictures and video from the photo shoot TSM will build a new website and launch a social media campaign for the rising star.

The photo shoot kicked off early Sunday afternoon at Plush Studios (formerly known as ARS Studio) which is known for its attention to detail when it comes to décor. Plush has various rooms with different themes, color schemes and intricate wall designs and we thought it would be the perfect backdrop for this project. Alex Mauro, photographer for TSM, photographed Christine in 3 different rooms with 3 outfit changes. We utilized props like Christine’s brand new customized guitar, the enormous sound board in one of Plush’s studios and a piano in the ‘live’ room. After the 3 set changes TSM took the production down the street back to our studio to conduct the video interview.

Our video production team created a set with the backdrop being a beautiful arcusstone wall in TSM’s conference room. We compiled interview questions to better inform the public about this humble, charming and beautiful 22 year old who loves to sing and write spiritual songs and songs about life, love and everyday experiences.  At the end of the interview Christine Vest sang and played on the guitar of one of songs ‘Your Love Is My Air’. In the meantime check out Christine Vest’s YouTube page. View some of the behind the scenes photos taken by Vanessa of CultureClimax.com below. Video & Photo Shoot pictures coming soon!

Seven years ago we launched our company and opened TSM studio in Winter Springs, Florida next to close friends and affiliates ARS Studio (now Plush Studios). Fast forward seven years as TSM says goodbye to their former facility and hello to a brand new state of the art studio right down the street.

For the past few months President Jason Ross has been diligently putting together the pieces to a brand new space that will facilitate and enhance the companies services and image.

Maintaining clients, meeting and deadlines over the past few months has been somewhat of a challenge during the building and moving process, but the payoff is well worth it. TSM is now double the space, with a conference room, lobby, multiple offices and an enormous green screen large enough to fit a car or 2.  With the capabilities to create larger in house productions we have expanded TSM’s video repertoire tremendously!

TSM and all of our staff are ecstatic about the new workspace. This is just another step into the future of our expanding company!

With the expansion of our new facility, TSM has teamed up with major client to create a whole line of exercise DVDs! The project, entitled ‘House of Bods’, has contracted TSM to outline, produce and distribute two DVDs and commercials nationwide from the ground up. The company funding the project is utilizing top notch equipment and supplies to facilitate each aspect of the production.

For the video production aspect the set will be taking place at TSM Studio and on site at the Plaza Theater on Bumby Avenue in the heart of Orlando. The equipment we will incorporate to create this production will be:

- 4 Sony F-900 “CineAlta’s” (George Lucas used these cameras to film the 3 new Star Wars Movies)

- HD/SDI Monitors

- 30 foot Jimmy Jib Triangle

- Doorway Dolly with semi circle track

- Steadycam Pro Video

TSM’s audio production department will be creating 2 – 35 minute soundtracks of original music for the project to create synergy and provide House of Bods with the complete package focusing on the upmost quality of sound. New age graphics and animation will be incorporated into the videos for the DVD menus and will pour over into the website which will also be created by TSM. Packaging including DVD and CD covers will also be customized by our graphics department. The final step will be facilitating sales via the website and marketing the DVDs and CDs via online promotion and advertising. This is an exciting endeavor for TSM, among the enthusiasm surrounding the development of a national DVD we will be completely overseeing all aspects of the project including planning, production, distrubution and marketing.

At the end of September TSM will be traveling back to Florida State University Law School in Tallahassee to collect more footage for the ‘Life at Florida State’ DVD series. TSM’s film crew was there in September of 2009 filming recruitment videos for the FSU Law School and has been asked to return to add to their series. View one of the videos from last year below or select from one of their many university marketing videos here and stay tuned for the new footage!

College Portrait: Campus Life – Florida State University from TSM STUDIO on Vimeo.

America’s Most Wanted website redesign has come to a final completion! After two months of brainstorming, creating, designing and editing we have finally come to an official design for their new layout. We traveled up to America’s Most Wanted headquarters in Washington D.C. to get a feel for their vision and new outlook with for their online presence. We met with host John Walsh & AMW; executive producer Steve Katz on their live video set to go over edits and designs.

TSM is extremely excited about the new design for an esteemed company like America’s Most Wanted. They stand for a great cause and their efforts have helped authorities with numerous cases and get criminals off of the street. The new design will take a more modern and user friendly approach incorporating more videos and visuals for their visitors. Here is a screen shot of their final layout.  The brand new AmericasMostWanted.com will be launched on September 11 during their show commemorating our fallen heroes.

Top Jazz billboard singer, saxophonist and composer Eric Darius performed a live concert in Casselberry, Florida and TSM captured it all on film. The city of Casselberry is a client of TSM and asked them to film the pre-party at Shakers Lounge and the concert, which took place at Lake Concord Park. The concert and party were tied together as his official CD release party with over 1,500 people in attendance. Prior to the show TSM filmed Eric Darius’ interview with Mark Taylor of local radio station WLOQ.

Eric Daruis Talks About Upcoming Show in Casselberry, Florida from TSM STUDIO on Vimeo.

We also filmed at Shakers Lounge where Eric had a meet and greet, signed autographs for fans and met city officials from the City of Casselberry. TSM’s film crew implemented a full concert shoot with a jib and 3 cameras to capture his 2 hour set.

His performance was epic and we were later informed that he was asked to perform in other cites in Central Florida but would only agree to Casselberry. Being his second concert in the city and he took a liking to pleasant aura and the people of Casselberry. It was evident in his performance as was extremely interactive and played his saxophone for the captivated crowd. TSM was a main sponsor for this event and had a great time filming in Casselberry. See below for a 20 minute highlight of his concert & the official event flyer: http://www.casselberry.org/documents/Spotlight/Flyer.PDF

Eric Darius – Concert from TSM STUDIO on Vimeo.

Grammy Award Winning Gospel Artist Fred Hammond is a long time client of TSM. In 2006 TSM created Fred Hammond’s website www.fhammondfamilyent.com to showcase the multiple talents and entrepreneurial efforts of this veteran gospel artist.

Four years later TSM has been commissioned (no pun intended) to launch an online marketing campaign to bring fHammond Family Entertainment to the vastly expanding gospel audience. Fred Hammond’s company incorporates music, movies, theater, tours, production, and videos into their gospel movement. TSM will introduce an online presence that will facilitate the CD and DVD sales in addition to promotion of the many facets of fHammond Family Entertainment. The plan is to create a brand new website, webstore, social media, Google analytics and a film and distribution point for all of their products. TSM is in the works of putting together a concert via u-stream from TSM’s brand new studio! Stay tuned for more on fHammond Family Enetertainment!

Did You Know:

» Fred Hammond’s ‘The Tour Of Life’ with Kirk Franklin & Yolanda Adams was the most successful tour in gospel music history.
» Fred Hammond is CEO of Face to Face Productions and the FHammond Music Label.
» Fred has sold over 7 million albums.

During the off season, TSM client NBA Star Dwight Howard traveled to China to visit fans and conduct basketball camps. Dwight’s team recorded the footage and did a fantastic job capturing their admiration for Dwight and love of basketball. It is clear that ‘Superman’ is as loved in China as he is here in Orlando. TSM wanted to convey the magical experiences that Dwight brought by laughing, teaching and conversing to his diverse fanbase. Our video team edited the entire video and incorporated unique graphics to engage an eastern tone. We’ve received terrific feedback and hope you enjoy it!

Dwight Howard Visits China from TSM STUDIO on Vimeo.