Jason Ross, TSM’s CEO has recently become a published co-author. Richard Seppala also known as the “R.O.I. guy” compiled a book entitled R.O.I. Marketing Secrets Revealed. The book is a ‘collective MasterMind effort of 36 of America’s leading Marketing Experts’ dedicated to educate and expand knowledge of marketing in today’s competitive world of business. The chapters contain topics like direct mail, trade shows, google, radio, internet and more. Jason relives the beginning of his entrepreneurship and goes into detail about Xcell Advertising in his chapter (chapter 16). The book is available in stores and on Amazon.com!
Orlando, FL June 21 – TruSun Media (TSM) announced today that it has agreed to acquire digital advertising company Xcell Advertising. Xcell Advertising specializes in non-traditional ad placement in high traffic locations throughout Orlando. They utilize TV screens running high quality ads with video and graphics to provide a dynamic display to assist their clients in gaining more exposure.
Xcell Advertising injects its ‘think global, act local’ technique to TSM to create digital advertising packages that go beyond the internet and explore different avenues.
The acquisition of Xcell Advertising transcends current marketing trends and will provide an in-house team for building a digital presence for new or established companies. TSM’s expertise with video production, website development, and internet marketing will now multiply their branding capabilities by overseeing all elements including design, production, editing, marketing, and promotion.
“TSM will be the only agency that can integrate company branding with multiple marketing campaigns where all the pieces fit and work together so customers do not have to do it themselves. Our customers benefit as their branding costs go down while overall exposure and market penetration go up.” said Xcell Advertising, Director of Operations, Brad Bliven.
TSM and Xcell Advertising are official partners of the National Center for Missing and Exploited Children and their merger will assist in charitable efforts by helping the organizations gain more exposure. Channel News 13 Video:
“This is a fantastic day for Xcell Advertising, they are joining forces with a recognized leader with the goal to drive innovation and value across every aspect of the marketplace.” said Jason Ross, TSM’s CEO.
“Xcell Advertising is a pioneer in modern marketing and non-traditional ad placement, this merge represents the innovation and customer satisfaction the company has achieved. Our largest customers have been asking us to step up to a broader role to reduce complexity, risk and cost by delivering a highly optimized campaign based on more services,” said TruSun Media Executive Ryan Baker. “This transaction will preserve and enhance investments made by our customers, while we continue to provide customers with a variety of services.”
